Dusan Writer thinks a lot about the business of virtual worlds and, specifically, Second Life.

He recently wrote a very thoughtful and interesting blog post titled “SECOND LIFE NEXT: 2011.”

In my comment on his post, I said the following:

You also talked about how “user generated content is not a business model.” I’m not sure I fully agree with you on that. The bottom line is, if you’re using a service and not paying for it, you’re not a customer. You’re part of the product. At least that’s how all successful businesses see it.

I’d like to expand a bit on what I said in bold.  Because, if done right, I think it’s a very good thing both for businesses and customers.

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